WP200 | Why Knowing What to Do Isn't the Problem

Watch on YouTube

Have you ever thought, “I know what I’m supposed to do, so why am I still stuck?”

I’ve been there too.

We can listen to all the podcasts, read all the books, take the courses, go to the conferences, and fill notebooks with great ideas. But knowing what to do and actually implementing it are two very different things.

In this episode, I’m wrapping up our four-part series by talking about what I think so many practice owners are really missing: implementation and accountability.

I’m sharing several stories of practice owners who didn’t find some magical strategy that suddenly fixed everything. They started taking small steps, asking questions, getting support, and actually doing the things they already knew they needed to do.

One practice owner built a full caseload. Another finally started paying herself. Another reached the point where she could step away from her practice for several days and trust that everything would keep running.

That kind of change happens one step at a time.

I also share more about the Wise Practice Membership Community and why we’ve built it around not just teaching you what to do, but helping you actually implement it alongside other faith-based practice owners.

So instead of asking yourself, “What should I learn next?” I want you to ask: What am I going to implement this week?

You Probably Don’t Need More Information

I love learning. I listen to podcasts, read books, take courses, and learn from other business owners all the time.

But there comes a point when more information isn’t the answer.

Sometimes I even have to tell myself when I’m out on a run, Whitney, do not listen to another podcast. You already know enough. You need time to think.

Maybe you can relate.

You hear a great idea and immediately think, Yes! That’s exactly what I need to do.

And then Monday comes.

There are clients to see, emails to answer, employees who need something, family responsibilities, fires to put out, and approximately 400 other things competing for your attention.

That amazing idea stays in your notebook.

This is why I talk so much about CEO time. Practice owners often know they need dedicated time to work on their businesses, but I hear things like:

“I don’t keep my CEO time.”

“I don’t know what I’m supposed to do during CEO time.”

“I have so many projects that I don’t know which one to work on.”

The answer isn’t another podcast episode or another notebook full of ideas.

We need an implementation plan.

Why Is Implementation So Hard?

There are a million reasons we don’t follow through.

Maybe you’re too busy.

Maybe you’re overwhelmed by all the things on your plate.

Maybe you have so many ideas that you don’t know which one should come first.

Maybe you’re afraid you’ll invest your time, money, and energy into something and it won’t work.

Or maybe you’re staring at ten possible next steps and you desperately want someone to say, “Start with this one.”

That’s normal.

Practice ownership is hard. Life is hard. There is always something competing for our attention.

We go to a conference, leave incredibly motivated with pages of notes, and then come home and struggle to figure out what to do first.

Information can inspire us.

Implementation is what actually creates change.

The Biggest Thing I’ve Learned as a Coach

I learned this lesson in a big way through one of my mastermind groups.

For a long time, I focused heavily on teaching. I wanted to give practice owners the strategies, tools, and information they needed to grow.

But eventually I realized something:

Teaching people what to do wasn’t enough.

I needed to help them actually do it.

So we started spending more time implementing together.

And people started having wins.

Then those wins led to more wins.

They weren’t suddenly smarter or more capable than they had been before. They had accountability, support, and a place to take what they were learning and turn it into action.

That completely changed the way I think about helping practice owners.

What Happens When You Actually Implement?

I’ve watched practice owners make incredible changes, and none of them happened because someone handed them one magical strategy.

One practice owner joined our community while he was finishing graduate school and preparing to start his practice.

He showed up.

He attended accountability groups.

He came to implementation calls.

He asked questions.

And then he actually did the work.

Within five months of starting his practice, he had reached 50 clients and had a full waitlist.

Another practice owner had to move to a new state and essentially start over. She didn’t have the referral relationships she had before. She needed to rebuild her network and figure out how to market her Christian-based practice in a new community.

She consistently showed up, asked questions, implemented what she was learning, and got accountability along the way.

Now she has a thriving solo practice.

Then there’s another practice owner who came to me with a group practice that had been operating for years.

She had four or five therapists working for her, but she wasn’t regularly paying herself.

She told me, “Whitney, I know the things. I just need the accountability, and I need someone to cut through all the options and tell me what to do.”

So that’s what we did.

She changed her hiring process. She looked at compensation. She worked on her culture and values. She redid her handbook. She strengthened the foundations of her business one step at a time.

And recently, she sent me a message:

She had paid herself.

Y’all, I teared up.

It wasn’t one giant change that got her there. It was a series of small changes that she consistently implemented.

Success Can Also Look Like Stepping Away

Another practice owner I’ve known for years recently messaged me because she was about to take four full days off.

Phone off.

No interruptions.

Her team had been trained and prepared to manage the practice while she was gone.

Years earlier, she had felt called to start a group practice. She hired her first therapist, brought on an assistant, and continued doing the work to build the business.

Now she had created something that could operate without her being involved every second of every day.

That is a win too.

Growing a practice isn’t only about seeing more clients or making more money. Sometimes success looks like creating a business that allows you to step away and trust that it will continue running.

Knowledge + Accountability + Implementation

There’s a common thread in all of these stories.

These practice owners didn’t just learn.

They implemented.

They also didn’t try to do everything alone.

They had people they could ask questions. They had accountability. They received feedback and encouragement. They were surrounded by other practice owners who understood what they were trying to build.

That combination is incredibly powerful.

It’s also why we’ve continued changing and improving the Wise Practice Membership Community.

I don’t want to simply hand you another course and say, “Here’s everything you need to know. Good luck!”

I want to help you actually use what you’re learning.

Inside the community, we combine teaching with workshops, opportunities to ask questions, accountability groups, and connection with other faith-based practice owners. We want you to learn something and then have a place to figure out how that thing applies to your practice.

What Are You Going to Implement This Week?

So here’s the question I want you to ask yourself.

Not: What should I learn next?

Instead, ask: What am I going to implement this week?

It doesn’t have to be the biggest thing on your list.

You don’t have to completely overhaul your practice by Friday.

Pick one thing.

Take one step.

Get some accountability.

Then keep going.

Because growth happens one step and one day at a time.

If you’ve been listening to the Wise Practice Podcast and thinking, I wish I had someone I could ask about this, or I understand what Whitney is saying, but how do I actually implement it? that’s exactly why the Wise Practice Membership Community exists.

The community brings together faith-based practice owners who want strategy, clarity, encouragement, connection, and help actually putting what they learn into practice.

The doors to the Wise Practice Membership Community are open August 26–28, 2026, and they will not open again until 2027.

You don’t just need more information.

You need connection, accountability, and implementation.

And I would love to help you take that next step

Show Sponsor Ubuntu Freelancers

Imagine starting your day knowing the phones are being answered, new client enquiries are being followed up, appointments are booked, your inbox is organised and your administrative systems are running smoothly.

That’s what building the right team can do.

One practice owner recently shared this after hiring through Ubuntu Freelancers:

“I am elated with Nicole! I feel a huge relief every time I open my email. She has already made a huge impact helping me create routines and stay on top of daily priorities. I truly feel she is going to be a life-changing addition.”

Ubuntu Freelancers helps therapy practices build high-performing remote administrative teams with carefully matched professionals who become a genuine extension of the practice.

If you’re ready to spend less time managing your business and more time doing the work you love, Ubuntu would love to help.

Wise Practice listeners receive five complimentary hours of onboarding support with every successful placement. Just mention the code WISE when you book your Discovery Call at www.ubuntufreelancers.com.

Links and Resources

Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.)

Wise Practice Summit

Learn More about Wise Practice Consulting

Connect with Wise Practice on Instagram

Connect with Whitney Owens on Facebook

Check out all of the podcasts on the PsychCraft Network

Wise Practice Masterminds

Next
Next

WP199 | The 10 Most Common Mistakes I See Practice Owners Make