Wise Practice Podcast
Wise Practice Podcast is dedicated to helping faith-based practice owners find solutions to their multifaceted business problems. Join Whitney as she covers all the topics you need to succeed and does it all with a twist of faith.
WP203 | How to Get More Therapy Clients with Google Ads with Brandon Grill
On the Wise Practice Podcast, I sat down with Google Ads expert Brandon Grill to talk about what makes Google Ads work for therapists, what causes them to fail, and how to know whether your practice is actually ready to start investing in them.
WP202 | The Free Google Tool Most Practice Owners Aren't Using with Mary Walker
In this episode, Iām joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand whatās happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pages are gaining or losing traction.
WP201 | 4 Ways Insurance-based Practices Quietly Lose Time and Money with Justin Ith
In this episode of the Wise Practice Podcast, I sat down with Justin Ith, co-founder and CEO of Aria, a practice automation platform for growing group practices. Justin has spent years working in healthcare technology and revenue cycle management, but what really drew me to his work is why he chose to focus on therapists.
WP200 | Why Knowing What to Do Isn't the Problem
In this episode, Iām wrapping up our four-part series by talking about what I think so many practice owners are really missing: implementation and accountability.
WP199 | The 10 Most Common Mistakes I See Practice Owners Make
In this solo episode, Iām sharing 10 mistakes I regularly see practice owners make, including trying to do everything themselves, making decisions based on emotions instead of data, chasing shiny objects, waiting too long to hire, and avoiding difficult conversations.
WP198 | The 12 KPIs Every Practice Owner Should Track
In this episode, Iām sharing the 12 key performance indicators, or KPIs, that every private practice owner should be tracking. These numbers can help you identify problems earlier, make calculated decisions, understand whether your marketing is paying off, and create more consistent growth in your practice.
WP197 | The Hidden Reason Your Practice Isn't Growing
In this episode, Iām talking about why community may be the missing piece in your practice growth. Iām sharing how support, accountability, and honest feedback changed my own journey from solo practice owner to group practice leader.
WP196 | 5 Habits of the Most Successful Practice Owners
In this episode, Iām sharing five habits I consistently see in effective practice owners. Weāre talking about staying consistent, developing leaders instead of simply managing employees, knowing your numbers, expecting change, and staying grounded in your faith.
WP195 | Private Practice Feels Different Right Now and How to Move Forward
In this solo episode, Iām sharing honestly about the fear, stress, uncertainty, and pressure so many practice owners are carrying right now. From shifting caseloads and money worries to personal grief, leadership challenges, and the weight of caring for a team, this season has felt like a lot.
WP194 | Profitable Marketing: Marketing Tactics That Are Cheap and Generate Results With Joshua Brummel
Marketing your practice does not have to mean spending a fortune and hoping something works. Yāall, I know how overwhelming marketing can feel when you are already running a business, leading a team, seeing clients, and trying to have a life outside of work. That is why I loved this conversation with Joshua Brummel from Therapy Flow.
WP193 | How to Know if Your Marketing is Working with Neal Samudre
In this episode of the Wise Practice Podcast, Iām joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy.
WP192 | The Truth About Cutting Costs and Growing Your Practice in 2026 with Julie Herres
Before you cut another expense in your practice, ask yourself this: what is it costing you not to have it?
In this episode of the Wise Practice Podcast, Iām joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice.
WP191 | Why Christian Practice Owners Need Each Other: The Case for Community, Connection, and Building Together in Faith - Podcast Takeover with Amy Dover
In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who feel called to build something bigger but are tired of carrying it all by themselves.
WP190 | What I Would Do Differently If I Were Starting a Group Practice Today - Podcast Takeover with Amy Dover
In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with over a decade of experience building and leading a group practice.
WP189 | Is It Time To Hire Your First Therapist? What Nobody Tells You about the Leap From Solo to Group - Podcast Takeover with Amy Dover
In this episode, Amy shares the story of hiring her first clinician, the mistakes she made early on, and what she wishes someone had told her before she stepped into the role of employer and leader.
WP188 | The Loneliness of Leading a Practice Nobody Around You Understands - Podcast Takeover with Amy Dover
This episode is for the practice owner who looks like theyāre holding it all together but feels alone behind the scenes.
WP187 | Reverse Interview: Whitney Owens on Building Multiple Income Streams with Laura Long
Iām usually the one asking the questions around here⦠but in this episode, Laura Long flips the script and interviews me about something I know so many of yāall are thinking about right now:
What does it actually look like to build income streams beyond the therapy room?
WP186 | Is Now the Time to Build an Additional Stream of Income? | Podcast Takeover with Laura Long
In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when youāre ready to expand, and why āpassive incomeā usually isnāt as passive as social media makes it sound.
WP185 | Billing Without Guilt: Creating a Cancellation Policy That Works with Beth Rontal, LICSW
In this episode, Iām sitting down with Beth Rontal, a clinical social worker and documentation expert who has helped thousands of therapists turn their clinical work into clear, compliant notes that actually protect their practice and their income. But what we really get into is something so many of us wrestle with and donāt always say out loud⦠the guilt around getting paid.
WP184 | Creating Passive Income in Private Practice with Jenny Melrose
In this episode, Iām sitting down with Jenny Melrose to talk about what it really looks like to build something outside the therapy room that actually works. Not just more content. Not just more followers. But a strategy that leads to real growth.