Wise Practice Podcast
Wise Practice Podcast is dedicated to helping faith-based practice owners find solutions to their multifaceted business problems. Join Whitney as she covers all the topics you need to succeed and does it all with a twist of faith.
WP196 | 5 Habits of the Most Successful Practice Owners
In this episode, I’m sharing five habits I consistently see in effective practice owners. We’re talking about staying consistent, developing leaders instead of simply managing employees, knowing your numbers, expecting change, and staying grounded in your faith.
WP195 | Private Practice Feels Different Right Now and How to Move Forward
In this solo episode, I’m sharing honestly about the fear, stress, uncertainty, and pressure so many practice owners are carrying right now. From shifting caseloads and money worries to personal grief, leadership challenges, and the weight of caring for a team, this season has felt like a lot.
WP194 | Profitable Marketing: Marketing Tactics That Are Cheap and Generate Results With Joshua Brummel
Marketing your practice does not have to mean spending a fortune and hoping something works. Y’all, I know how overwhelming marketing can feel when you are already running a business, leading a team, seeing clients, and trying to have a life outside of work. That is why I loved this conversation with Joshua Brummel from Therapy Flow.
WP193 | How to Know if Your Marketing is Working with Neal Samudre
In this episode of the Wise Practice Podcast, I’m joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy.
WP192 | The Truth About Cutting Costs and Growing Your Practice in 2026 with Julie Herres
Before you cut another expense in your practice, ask yourself this: what is it costing you not to have it?
In this episode of the Wise Practice Podcast, I’m joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice.
WP191 | Why Christian Practice Owners Need Each Other: The Case for Community, Connection, and Building Together in Faith - Podcast Takeover with Amy Dover
In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who feel called to build something bigger but are tired of carrying it all by themselves.
WP190 | What I Would Do Differently If I Were Starting a Group Practice Today - Podcast Takeover with Amy Dover
In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with over a decade of experience building and leading a group practice.
WP189 | Is It Time To Hire Your First Therapist? What Nobody Tells You about the Leap From Solo to Group - Podcast Takeover with Amy Dover
In this episode, Amy shares the story of hiring her first clinician, the mistakes she made early on, and what she wishes someone had told her before she stepped into the role of employer and leader.
WP188 | The Loneliness of Leading a Practice Nobody Around You Understands - Podcast Takeover with Amy Dover
This episode is for the practice owner who looks like they’re holding it all together but feels alone behind the scenes.
WP187 | Reverse Interview: Whitney Owens on Building Multiple Income Streams with Laura Long
I’m usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y’all are thinking about right now:
What does it actually look like to build income streams beyond the therapy room?
WP186 | Is Now the Time to Build an Additional Stream of Income? | Podcast Takeover with Laura Long
In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when you’re ready to expand, and why “passive income” usually isn’t as passive as social media makes it sound.
WP185 | Billing Without Guilt: Creating a Cancellation Policy That Works with Beth Rontal, LICSW
In this episode, I’m sitting down with Beth Rontal, a clinical social worker and documentation expert who has helped thousands of therapists turn their clinical work into clear, compliant notes that actually protect their practice and their income. But what we really get into is something so many of us wrestle with and don’t always say out loud… the guilt around getting paid.
WP184 | Creating Passive Income in Private Practice with Jenny Melrose
In this episode, I’m sitting down with Jenny Melrose to talk about what it really looks like to build something outside the therapy room that actually works. Not just more content. Not just more followers. But a strategy that leads to real growth.
WP183 | The Marketing Secret Most Practice Owners Miss with Kris Jones
In this episode, I’m sitting down with Kris Jones to talk about something that can completely change how your practice grows without adding more to your plate.
WP182 | Building a Sustainable Therapy Practice When Life is Heavy with Rebeca Gilbert
This episode is a reminder that sustainability isn’t a fixed formula. It’s something you reevaluate in every season.
WP181 | The Secret to Marketing Without Feeling Salesy with Bianca Hughes
In this episode, I’m talking with Bianca Hughes about how to market your practice in a way that actually feels natural and not salesy. We get into why therapists avoid marketing, how imposter syndrome shows up, and what really helps clients find you.
WP180 | The Hard Truth: 5 Things Practice Owners Shouldn’t Be Doing with Zack Ufland
Y’all ever look around at your practice and realize you’re doing something just because “that’s how everyone else does it”… but deep down, it’s not really working?
In this episode, I’m sitting down with Zack Ufland to talk through five things practice owners might need to stop doing. And I’ll be honest, some of these might ruffle a few feathers.
WP179 | How to Leave a Group Practice and Start Your Own (The Right Way) with Zack Ufland
If you’ve been wondering whether private practice is the right move, or you’re in the early stages of planning your exit, this episode will help you think more clearly about your next step.
WP178 | Caring for the Vulnerable While Building a Sustainable Practice with Susan Melendez Doak
If you’ve ever wondered how to run a healthy practice while staying connected to the heart of the work, this episode is for you.
WP177 | Scaling to Multiple Locations with Todd Call
If you’re thinking about opening a second location or wondering what it takes to scale a practice across cities or states, this conversation will give you a realistic look at the opportunities and challenges that come with expansion.