Wise Practice Podcast
Wise Practice Podcast is dedicated to helping faith-based practice owners find solutions to their multifaceted business problems. Join Whitney as she covers all the topics you need to succeed and does it all with a twist of faith.
WP209 | It Might Be Your Website, Not Your Marketing with Daniel Fava
Whitney Owens welcomes back Daniel Fava, founder of Private Practice Elevation, to discuss how your website could be limiting your marketing results. Together, they explore what helps visitors take the next step, which numbers deserve your attention, and how AI is changing the way potential clients find therapists.
WP208 | How to Obtain Ethical Google Reviews with Brent Stutzman
Whitney Owens and Brent Stutzman discuss Google reviews for therapists, ethical concerns, negative feedback, and building your practice’s online reputation.
WP207 | The Data Every Practice Owner Needs to Know with Jeff Bourque
In this episode of the Wise Practice Podcast, I sat down with Jeff Bourque, creator of Group Practice Dashboards, to talk about how a few meaningful numbers can help you understand what’s happening in your practice and decide what to do next.
WP206 | Is It Worth It to Run a Group Practice with Lisa Catallo, RCC, CCC, ACS
In this episode of the Wise Practice Podcast, Whitney Owens talks with Lisa Catallo, Canadian psychotherapist, group practice owner, and business coach, about what happens when you start asking yourself a difficult question: Is this still worth it?
WP205 | Rethinking the Traditional 60/40 Split with Brittany Schank, LCSW
Whitney Owens sits down with returning guest Brittany Schank, LCSW and owner of Solace Counseling, to talk about why the traditional 60/40 split model stopped working in her group practice. Brittany shares what it was like to realize her clinicians were sometimes taking home more than she was, why the numbers were no longer sustainable, and how she transitioned toward salary and per-session pay.
WP204 | The Truth About Hiring Offshore: How South African Professionals Are Helping Therapy Practices Grow with Di Luden
In this episode of the Wise Practice Podcast, I talked with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can help therapy practice owners get the support they need without adding even more stress to their plates.
WP203 | How to Get More Therapy Clients with Google Ads with Brandon Grill
On the Wise Practice Podcast, I sat down with Google Ads expert Brandon Grill to talk about what makes Google Ads work for therapists, what causes them to fail, and how to know whether your practice is actually ready to start investing in them.
WP202 | The Free Google Tool Most Practice Owners Aren't Using with Mary Walker
In this episode, I’m joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what’s happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pages are gaining or losing traction.
WP201 | 4 Ways Insurance-based Practices Quietly Lose Time and Money with Justin Ith
In this episode of the Wise Practice Podcast, I sat down with Justin Ith, co-founder and CEO of Aria, a practice automation platform for growing group practices. Justin has spent years working in healthcare technology and revenue cycle management, but what really drew me to his work is why he chose to focus on therapists.
WP200 | Why Knowing What to Do Isn't the Problem
In this episode, I’m wrapping up our four-part series by talking about what I think so many practice owners are really missing: implementation and accountability.
WP199 | The 10 Most Common Mistakes I See Practice Owners Make
In this solo episode, I’m sharing 10 mistakes I regularly see practice owners make, including trying to do everything themselves, making decisions based on emotions instead of data, chasing shiny objects, waiting too long to hire, and avoiding difficult conversations.
WP198 | The 12 KPIs Every Practice Owner Should Track
In this episode, I’m sharing the 12 key performance indicators, or KPIs, that every private practice owner should be tracking. These numbers can help you identify problems earlier, make calculated decisions, understand whether your marketing is paying off, and create more consistent growth in your practice.
WP197 | The Hidden Reason Your Practice Isn't Growing
In this episode, I’m talking about why community may be the missing piece in your practice growth. I’m sharing how support, accountability, and honest feedback changed my own journey from solo practice owner to group practice leader.
WP196 | 5 Habits of the Most Successful Practice Owners
In this episode, I’m sharing five habits I consistently see in effective practice owners. We’re talking about staying consistent, developing leaders instead of simply managing employees, knowing your numbers, expecting change, and staying grounded in your faith.
WP195 | Private Practice Feels Different Right Now and How to Move Forward
In this solo episode, I’m sharing honestly about the fear, stress, uncertainty, and pressure so many practice owners are carrying right now. From shifting caseloads and money worries to personal grief, leadership challenges, and the weight of caring for a team, this season has felt like a lot.
WP194 | Profitable Marketing: Marketing Tactics That Are Cheap and Generate Results With Joshua Brummel
Marketing your practice does not have to mean spending a fortune and hoping something works. Y’all, I know how overwhelming marketing can feel when you are already running a business, leading a team, seeing clients, and trying to have a life outside of work. That is why I loved this conversation with Joshua Brummel from Therapy Flow.
WP193 | How to Know if Your Marketing is Working with Neal Samudre
In this episode of the Wise Practice Podcast, I’m joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy.
WP192 | The Truth About Cutting Costs and Growing Your Practice in 2026 with Julie Herres
Before you cut another expense in your practice, ask yourself this: what is it costing you not to have it?
In this episode of the Wise Practice Podcast, I’m joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice.
WP191 | Why Christian Practice Owners Need Each Other: The Case for Community, Connection, and Building Together in Faith - Podcast Takeover with Amy Dover
In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who feel called to build something bigger but are tired of carrying it all by themselves.
WP190 | What I Would Do Differently If I Were Starting a Group Practice Today - Podcast Takeover with Amy Dover
In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with over a decade of experience building and leading a group practice.