WP204 | The Truth About Hiring Offshore: How South African Professionals Are Helping Therapy Practices Grow with Di Luden

Watch on YouTube

Running a private practice means wearing a lot of hats. You might be seeing clients, answering phones, managing intake, handling billing, writing blogs, responding to emails, and trying to keep your systems organized all at the same time. Eventually, there comes a point when doing everything yourself starts to hold the practice back. In this episode of the Wise Practice Podcast, I talked with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can help therapy practice owners get the support they need without adding even more stress to their plates.

What Is Ubuntu Freelancers?

Ubuntu Freelancers provides remote administrative support to therapy and behavioral health practices in the United States using highly skilled team members based in South Africa. The word “Ubuntu” means “I am because we are,” which fits beautifully with the company’s mission. Di saw an opportunity to connect talented South Africans looking for meaningful work with businesses in the U.S. that needed dependable support. Over time, the company naturally began working with more mental health practices and eventually decided to focus specifically on that space.

Virtual Assistant Support Is Not Just for Large Practices

You do not need to own a huge group practice before you can benefit from hiring an assistant. Ubuntu works with everyone from solo practice owners who need a few hours of administrative help each week to large group practices with multiple team members supporting their operations. A solo therapist might need someone to help with rebooking clients or sending invoices, while a larger practice may need full intake coordination or ongoing administrative support.

Why Consider Hiring a Virtual Assistant Overseas?

I have always had questions about hiring someone in another country. What about the time difference? Will they understand how we operate? What about communication? Di addressed many of those concerns during our conversation. Ubuntu’s team members speak English fluently and can work according to the practice’s U.S. time zone when needed. For example, an intake coordinator can work the same hours your practice is open, so clients never feel like they are dealing with someone on the other side of the world.

There is also a financial benefit on both sides. Because the cost of living is different in South Africa, practices in the U.S. can access high-quality support at a more affordable rate. At the same time, the people working for Ubuntu can earn significantly more than they might in a similar administrative role locally. It creates a model that benefits both the practice and the assistant.

Your Virtual Assistant Can Handle Intake From Start to Finish

One of the things that stood out to me most is that Ubuntu assistants can answer phones live. If you have listened to me for any length of time, you know how strongly I feel about practices answering their phones. A missed phone call can easily become a missed client.

Ubuntu can provide intake coordinators who answer calls live and manage the entire intake process from start to finish. For practice owners who are losing hours every week to phones, scheduling, and follow-up, that kind of support can make a huge difference.

Low Turnover Makes Training Worth the Investment

Hiring someone is one thing. Keeping them is another. One of the biggest frustrations I hear from practice owners is how much time they spend training people only to have them leave.

Di shared that Ubuntu has had extremely low staff turnover. In approximately five years, she said only about two people had left. Because these positions provide such valuable opportunities for their team members, employees tend to stay in their roles. That consistency is especially helpful in positions like intake coordination, where it takes time for someone to truly understand your clinicians, systems, and client needs.

Virtual Assistants Can Do More Than Answer Phones

Intake coordination is one of Ubuntu’s biggest areas of focus, but it is far from the only thing their assistants can do. Depending on your practice’s needs, they can help with social media, marketing, website updates, blogs, newsletters, SEO, administrative tasks, and more.

I love that their services are tailored to the individual practice. Every practice is different, so the goal is not to put every business into the same package. Instead, Di’s team looks at what you actually need and finds the right person and support structure for your practice.

Training Matters When Someone Is Representing Your Practice

Hiring a virtual assistant does not mean handing your business over to someone without preparation. Ubuntu provides training for its team members on the basics of therapy practices, terminology, intake coordination, emotional intelligence, EHR systems, and other technology commonly used by mental health practices.

They are also continuing to build the Ubuntu Academy, which gives team members access to additional training from experts and software companies. As their clients use new systems, Ubuntu can continue adding training so their assistants are prepared to work with the tools individual practices use.

What About HIPAA and Confidentiality?

This is obviously one of the biggest concerns any therapy practice owner should have when hiring remote support. Di explained that every Ubuntu team member placed with a practice completes HIPAA training and receives a certificate before beginning work.

She also helps practice owners think through practical ways to protect information, including giving assistants email addresses under the practice’s domain and using password vaults instead of sending passwords back and forth.

You Do Not Have to Get Organized Before Hiring Help

This might have been my favorite part of our conversation. So many practice owners say, “I need help, but I need to get organized before I hire someone.”

The problem is that if you are already overwhelmed, finding the time to suddenly create perfect systems and procedures probably is not going to happen.

Di encourages practice owners to bring someone in and let that person help create the systems. You can simply show your assistant how you currently complete a task, record the process, and let them turn that recording into a standard operating procedure. From there, you can refine the system together. Sometimes hiring help is actually how you finally become organized.

Five Free Onboarding Hours for Wise Practice Listeners

If you have been considering virtual assistant support, Ubuntu Freelancers is offering Wise Practice listeners five free hours of onboarding. Their assistants already receive general training, but those free hours give you time to teach your new assistant the specific systems, workflows, and expectations of your practice without paying for that initial training time.

If administrative work is taking you away from your clients, your family, or the bigger-picture work of leading your business, it may be time to ask what someone else could take off your plate. You do not have to wait until everything is perfectly organized. Sometimes the right support person is exactly what helps you get there.

Meet Di Luden

Di Luden is the Co-Founder of Ubuntu Freelancers, helping therapy practices, behavioral health organizations, and coaching businesses build exceptional client coordination and administrative support teams using highly skilled South African talent. She has partnered with hundreds of practice owners to streamline operations, improve the client experience, and free clinicians to focus on what they do best. Passionate about people and partnerships, Di is committed to creating meaningful employment opportunities while helping businesses grow.

Di Luden’s Resources

Website

LinkedIn

Instagram

Facebook

Links and Resources

Learn More about Wise Practice Consulting

Connect with Wise Practice on Instagram

Connect with Whitney Owens on Facebook

Check out all of the podcasts on the PsychCraft Network

Wise Practice Masterminds

Next
Next

WP203 | How to Get More Therapy Clients with Google Ads with Brandon Grill